NEWS
Starcut builds NBC Olympics mobile website for NBC's coverage of the Beijing Olympic Games.
NBC Olympics mobile website to offer live news, results, schedules, and more during coverage of the Beijing Olympics, August 8-24, 2008.
NEW YORK – August 7, 2008 – Starcut has been selected to build the NBC Olympics Mobile website for NBC’s coverage of the 2008 Beijing Olympics from Beijing, China August 8-24. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Juha Tiihonen, Starcut’s Chief Executive Officer.
The NBC Olympics Mobile website will enable Olympic fans to get real-time access to NBCOlympics.com content wherever they are. The NBC Olympics Mobile website currently offers top Olympic headlines, news for every Olympic sport, exclusive videos, slideshow galleries, profiles of Team USA, and other feature content. During the 2008 Beijing Olympics, the NBC Olympics Mobile website will also offer live results and schedules, medal counts, and detailed TV and online listings for NBC Olympics programming. Mobile users will also be able to watch video highlights, vote in daily polls, and sign up for alerts.
“The NBC Olympics Mobile website will be the premier mobile destination for the 2008 Beijing Olympics, providing the most up-to-date news, the latest results, and the most talked about video highlights from the Games,” said Miller. “This site will provide the most ambitious sporting event coverage ever provided to mobile sports fans.”
“Starcut is proud to partner with NBC Olympics to provide innovative and exciting mobile coverage of the Beijing Games,” said Tiihonen.
Mobile web users can access the NBC Olympics Mobile website from their mobile device’s web browser by going to the URL http://mobile.nbcolympics.com. Users can also get the link sent directly to their mobile device by texting the word “OLYMPICS” to 51515.
About NBC Olympics
NBC, “America's Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates—offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience—from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.
About Starcut
Starcut is an award-winning international leader in providing mobile services and software products to publishers and brands as well as media and the entertainment industry. The company combines innovation and creativity with advanced technical solutions to create world-class digital and mobile experiences. With offices in New York, Helsinki and Singapore, Starcut has built and launched more than 300 mobile sites.
Media Contacts
Floyd Weintraub
+1 917.583.2651
floyd.weintraub@starcut.com
Adam Freifeld
+1 212.664.6772
adam.freifeld@nbcuni.com